Quality is of course subjective, but I'm questioning whether the audience scores on RT represent what the audience actually thought. Given how easy it is to game scores on such sites by review bombing, I'd take box office as a more reliable indicator or how real-world audiences actually liked the film.
Marketing can boost ticket sales, but there are plenty of examples of movies which flopped despite heavy marketing, just because the audiences didn't like the movie that much.
The ratings on RT and IMDB does not represent the average audience member.