zlacker

There should be a higher bar for company names than co-opting a dictionary word or even just a letter. The lack of originality seems to be accelerating: first "Alphabet", then "Meta", and now "X"? (Honorable mention for "Apple".)

>>bqmjjx+(OP)
But Apple has been named Apple for, what, five decades? And besides, “Apple Computer Corp.” was surely better than “Computronics Inc.” or whatever was in vogue at that time.

>>nocoin+A
Just think of what Steve Job would have called his next computer company…

>>bqmjjx+(OP)
I don't know how true this is, but the story was always that the Steves chose "Apple" because it was ahead of "Atari" in the phone book.

I hope it's true. But these things often turn out to be myths.