It seems we've become a society that rewards bad practices with attention which is all any company on the web is trying to get, your attention.
https://blog.redplanetlabs.com/2023/08/15/how-we-reduced-the...
I have a very different way of looking at this. It's not us that gives attention. It is them that take it via exploiting our evolved inflexible cognitive systems for attention/reward/desire/anger/lust. We are moths to a flame. The moth's free will isn't to blame for its inability to avoid it. Our cognitive systems are fixed, we can't just turn them off. If a sufficiently powerful dopamine-inducing technology is made, you can't just "opt out". It is not as simple as that. Any individual variation in the ability to opt out likely comes down to variation in genetics or other extraneous factors not inside one's immediate control.
This is where regulation needs to come in. Once you accept the reality that opting out is a comforting yet false illusion, you can then do something about it.