>>giantg+(OP)
I have family friends and neighbors who subscribe to both of the state religions. None of them ever start their evangelizing by telling me what their party stands
for. It is always about what they stand against. I think the religious fervor is primarily a side effect of fear of extremism they don't like, instead of the extremism that doesn't really effect them. If they can rank their cuddly extremist first then the moderates whose name they only vaguely recognize in some random order based on what they think they might have read, or some stereotype based off the name itself, then the unthinkable evil dead last, they will still serve to moderate things, just via the central limit theorem.
Edit: there will be a fortune ready for the person that has a generative model in hand to let candidates change their name to something minimally scary.