As for "who cares about %": every one who understands that fines that cost a company nothing, do nothing, all they say is "it'll cost you a trivial amount more to do this", turning what should be an instrument to rein in companies into simple monetary transaction that just goes on the books as an entirely expected and affordable expense.
It should be a crime, and they should have been found guilty in court over that, and the fine should be such that no matter your company's size, you can't risk running afoul of the law repeatedly. But it absolutely isn't.