While archive.is' reaction is questionable (and even then, its their own server and can do whatever they want with it) this blog post is throughout Cloudflare advertising. The CEO used the scenario to their advantage very cleverly, but this blog post could describe all of that without constantly reminding how wonderful CF is.
>>waithu+(OP)
Or, they could do it while constantly reminding people how wonderful Cloudflare is, just because they want to. I'm not sure why supposed to be wrong to honestly advertise.
>>pessim+t1
Many people think any form of advertising is evil. Though incorrect, it's perhaps a predictable reaction to the pervasive and genuinely morally bankrupt advertising we're inundated with on a regular basis.