They do now that (pretending to) being offended offers a form of social currency. Had René Descartes been alive today he could have used Offendi, ergo sum as his first principle and not been far off the mark.
>>the_th+(OP)
I think Descartes would have found the "offended at others being offended" niche a bit crowded today. Might have had to set his sights a bit higher than 'cancel culture'.