I don't see how it is against their interest, it would cement Google into power in a way that is very difficult to undo barring government intervention (which I doubt is going to happen).
> It seems like the project is explicitly stating their goal isn't to allow for websites to do this, and they are implementing it in a manner consistent with that.
If you drop a frog in a pot of boiling water, it will of course frantically try to clamber out. But if you place it gently in a pot of tepid water and turn the heat on low, it will float there quite placidly. As the water gradually heats up, the frog will sink into a tranquil stupor, exactly like one of us in a hot bath, and before long, with a smile on its face, it will unresistingly allow itself to be boiled to death.
> If I understand correctly Hulu cannot act unilaterally with the currently planned implementation of this.
Hulu will keep their attestation implementation ready to turn on at a moment's notice because it's patently obvious that the hold-back stuff will be gone when it's ready to go, and it's obvious because the currently described implementation (with the hold-back) does not really serve any real purpose.
The hold-back is only on the spec to keep people from revolting while the thing is built and tested.