For example, these provide essentially the same attestation service for native apps consuming APIs, validating that the phone is not rooted, and the OS and app are unmodified:
https://developer.android.com/google/play/integrity
https://developer.apple.com/documentation/devicecheck/
Apple and Cloudflare combined to take it to the browser last year and basically no one noticed:
https://blog.cloudflare.com/eliminating-captchas-on-iphones-...
Of course that will be hooked up to Google's new thing as soon as possible!
Microsoft has also been preparing it with the whole TPM integration in Windows 11 and mandatory inclusion of such hardware in all prebuilt PCs since ~2015. That's what the Chromium integration builds on - Google can't actually do the foundation for this themselves on Windows.
You can absolutely bet that all of these companies are on board with whatever Google is doing.