"Google is Attacking The Open Web!" is 100% aggressive. Whether it's trolling or not depends on how people react to it and not its content per se. And here we are in this ridiculous subthread. So, yeah, it was trolling too.
Come on. I repeat: it's a complicated subject and a real problem, and a sincere but potentially flawed proposed solution. It deserves serious discussion and not a bunch of yahoo's throwing bombs about the evil corporate overlord of the week.