zlacker

> It is also interesting to note that the first use case listed is about ensuring that interactions with ads are genuine.

That's just the beginning. Attestation will eventually allow advertisers to demand that user is present and looking at the screen like in Black Mirror episode Fifteen Million Merits.

>>guy982+(OP)
...and then you get to the verification can...

>>guy982+(OP)
On android, some video ads will even pause if you pull down the notification bar.

>>guy982+(OP)
Can't wait till we've added another turtle to the stack with a full browser engine implemented in WASM running in a host browser that is mandatory for all media sites.

>>guy982+(OP)
Sony already owns a patent on that exact scenario from Black Mirror.

https://www.creativebloq.com/sony-tv-patent

> In it, TV viewers are only able to skip an advert by shouting the name of the brand. Yep, crying 'McDonald's!' is the only way to make the Big Mac disappear.

Companies will do the most insane, terrible things if not stopped. This will happen.

>>erklik+2l1
Not sure that it is in Sony's case. But creating patents for anti-user ideas, where you don't intend on using them, locks the idea away for at least a while, and could be seen as pro-user.