If you want a penny from Google adtech, you're subject to their stringently filtered portal, you're inaccessible from non-WEI enabled browsing, and circumventing WEI policies gets you demonetized. It'll be the Great Firewall of Adtech, gated access via an app to a filtered corporate paradise - a bit like Facebook tried in India, unsuccessfully.
If you want to be part of the free, non-commercial web, WEI doesn't apply, access is open. You are able to be indexed as such. The healing can begin.
This will provide a true choice: commercial xor non-commercial. Confine all the SEO garbage to ghettos that think they're kibbutzim, forcing the big commercial entities to either fight over the noise or exert their influence, and leaving the rest of us out.