The amount of effort that goes in to playing advertising metric games of YouTube is ridiculous to me. Anyone that says well people have to get paid I say maybe.
Real creators create and don't need the like, subscribe, patreon, mantra. Most of the gunsmithing sights on YouTube are moving towards this idea.
I don't believe in the discovery myth so many talk about as essential. It is only essential if you need inorganic growth.
I would say it's an emerging trend and that the more they tighten their grip the more creators will slip through their fingers.