zlacker

How does fixed pricing mean you don't need to care about bots?

The site claims they get 1M visitors per day; should an advertiser believe them?

>>jefftk+(OP)
No, of course not. An advertiser should conduct do actual diligence, experiment, and find what works.

I am reminded of a story of a retailer who adódnak l accidently stopped advertising online and so no adverse change in sales. While I can't find the exact one I have in mind, it seems this isn't rare.

https://www.forbes.com/sites/augustinefou/2021/01/02/when-bi...

>>nulbyt+w5
It depends what kind of advertising you're doing. For performance advertising, where you want someone to take an action right away (click an ad, complete a sale) not totally works. Performance advertisers are generally willing to deal with counterparties they don't trust at all because it's easy for them to see if they are getting their money work.

On the other hand, most of the money in advertising today is in brand advertising. No one clicks through an ad for Ford or Coke and buys immediately. You can run experiments on these at a very coarse level, but that level is approximately "the English speaking internet". Which means brand advertisers are willing to pay far more if they know real people are seeing their ads.

(I used to work in ads, but quit a year ago and have no plans to go back)