"Oh, this area of $hot_social_media_site is for people earning ($user_salary * 1.4). But you can get access for just $10/month paid monthly or $9/month paid a year in advance! You don't want to be left out and lose the chance to network with higher earners, do you?!?"
Or what is wrong with meeting politicians what have always a very good brief in their hands telling them what words have maximum impact on the small group before them? It seems to work looking at the increasing number of spineless chameleons.
So many people genuinely don't understand what would be wrong with this scenario, and that's why I'm afraid.