Would you really? I mean I keep hearing this but it doesn't ring true to me. People don't like ads in content because it interrupts what they are trying to consume and tries to leverage them away. This seems like a far greater motive to install an ad-blocker than some hand wavy tracking that probably doesn't even work that well.
Here you answered it yourself why people adblock. If ads were served on either side of the holy grail layout like the good ol days it wouldnt have been such a pain in the ass.
I remember jumping on the ad-blocking wagon when google started serving their shitty ads in between scroll content, serving diseased peoples photo ( ketto.org ) and getting frighteningly accurate/curated ads of what I searched for previously. Literally fuck google for having a digital private investigator on my ass 24/7 just to sell me shit. I am gonna use ad-blocker till the end of time.