>>mosen+(OP)
emotional brainwashing(entertaintment, fear etc) people to buy stuff that they don't need. taking advantage of people's weakness. it's not like "this is our product, this is what it does, and this is the price of it" instead "your neighbour has this cool stuff but you don't means you are lesser person if you don't buy also", "if you don't buy this stuff, you won't get a girlfriend and die alone", "if you don't buy this stuff, you will miss out amazing opportunity of becoming rich and stuck as poor"