zlacker

Advertising does not axiomatically need to be personalized to be seen and useful. An advertising platform that did not personalize the adverts could still create valuable advert placement. They would need attribution of conversions in order to demonstrate that.

The pitch of modern advertising certainly seems to be 'more personalised ads are the only way to be effective'. And within that pitch, attribution is about finding out if the way an ad was personalized was indeed effective. But I am not sure I trust google and facebook when they claim "only personalized ads are effective".