zlacker

1. There isn't any honesty or transparency in the ad industry, it's scams all the way down. This was the case way before today's current wave of platform monopolization, but Google owning everything makes it way worse.

2. Great, they should do that, but good luck doing that when the data you need to audit is on a bajillion client machines.

3. People do that already

4. This became a thing a while back as a way to defeat third-party tracking blockers in browsers

5. This is literally the attribution system you're arguing against

6. They do that already. But good luck finding an ad marketplace that Google and Facebook don't have their fingers already in.

Also...

> What prevents any of the following solutions from providing assurance to advertising clients, without also destroying the Internet and general purpose computing

I was replying to a comment asking why Mozilla supports Interoperable Private Attribution (IPA). None of what I said should be taken as support for Web Integrity, which is cancer.