zlacker

But that's the catch, company breakups are extremely hard to perform especially when you're talking about such a giant company being tackled by an organization that only has ~400m in funding. Especially when they can point to the other giant companies as defense against claims of monopolist behavior. See Google using Microsoft, Apple, and Amazon as a reason for why their ad business should not be broken up in the January lawsuit.

On top of all this, a lot of users don't care, which is a problem itself, but also leads to an even harder time trying to navigate a company breakup. The convenience is too great for them, and it's too easy for the above noted companies (alongside other giants like Walmart) to shift public opinion.

>>gochi+(OP)
As hard as it may be, to paraphrase the ancient parable:

The best time to break up Google was 10 years ago.

The second-best time to break up Google is today.

>>kibwen+g
You'll be very pleased to hear that it is going to happen soon with two antitrust cases against Google, one for search dominance [0] and the other for their ad business [1] with the former going to happen this year in September. So there is a start on that.

So get a front row seat and get ready for what is to come in September this year to witness the beginning of the end of a company once adored by hundreds of techies finally getting broken up to pieces.

[0] https://www.cnbc.com/2020/10/20/doj-antitrust-lawsuit-agains...

[1] https://www.cnbc.com/2023/01/24/doj-files-second-antitrust-l...

>>rvz+ga
I'll believe it when I see it.

>>gochi+(OP)
I think one of the major problems preventing a tech breakup is that every politician has a portfolio in an index fund and they all know how top heavy in the same seven tech companies that portfolio and the SP500 is. You have the people that should be breaking tech up afraid to do so because their own personal finances would suffer. I don’t know how we get around that problem. It involves personal integrity and putting your own gains below the greater good- both things politicians aren’t known for.

https://www.spglobal.com/marketintelligence/en/news-insights...