You can't run your own attester - these are implemented by the companies who provide the hardware, such as Microsoft or Apple.
This is the same setup as SafetyNet on Android. SafetyNet can be worked around right now for "Basic Integrity" but this works by making your device claim to be an older device. Newer devices support hardware backed attestation for which there is no general work around. You can be sure that this proposal will be using hardware-backed attestation from the start.