Unfortunately most people require trust to get into something new and unknown, and the "web3" moniker has lost that ages ago. Sometimes a rebrand of the best of the crop is not a bad idea, we need a filter to all the bullshit that was bombarded around this the past decade... I was excited by it in 2012, I'm exhausted to wade through all the bullshit by now, so I simply ignore it until the signal to noise ratio gets better.