There are lots of startups trying to combine technologies in different ways, they should be looked at individually on their own merit. Those who are just trying to profit off a hype should be eschewed, that's pretty much end of story. That some made the mistake of taking on an unpopular tag like "web3" is unfortunate but not a reason to vilify.
To zoom out a little bit I think a lot of us would agree that the internet is broken in some way - a small number of entities have control over all of our data. I do not know what the solution to that will look like but it will certainly involve some re-arrangement of incentives. Internet is driven by money, in the current system largely by money generated through advertising. So whatever a solution to internet ailments will be it necessarily has to do with how money flows. To some technologists blockchain is part of the puzzle. Unfortunately to them the technology often has speculative value, but in a way it is a byproduct of experimentation with money and who and how pays for computing resources. But there are other technologies, some revolving around how internet data is retrieved (IPFS). Some are focusing on identity via novel cryptographic method (sometimes using crypto wallets, but without actually using the chain, like disco.xyz for example).
The point I guess I am trying to make is that a lot of people are trying to improve the internet in a lot of ways and we should be supportive, even if skeptical. If blockchain is not to stick around it has funded great leaps in cryptographic research, it has disseminated cryptographic wallets to more people in the world than anything has and a whole generation of people is growing up with an understanding what a cryptographic signature is, it has fueled research into cooperative organization and probably much more that we will only see in hindsight. Throwing anybody who is associated with blockchain or "web3" or whatever it is into the same heap as Azuki is doing a disservice to everybody who has ever used the internet. We will not make progress this way.