The push to "make the content less user friendly" and push then to our app/logged in experience is similar to reddit's push and it doesn't really present an insurmountable challenge on the technical side.
These technical hurdles are temporary. Not the end of the world. The "only in our app/only logged in" requirements are bad on a philosophical level of user choice, not on the "this is terrible technically" side.
Attacking it on that note is just perpetuating the narrative where elonmuskmanbad (which is more political than consistent with the treatment others get) above more specific truths.