Seems more like a thinly disguised attempt to force people to purchase subscriptions. Blue checkmarks and all.
Sometimes people buy media corporations because they're interesting in using them to promote their other more lucrative operations (think Jeff Bezos and the Washington Post) so they don't really care about profitability, but I don't think Twitter fits that model, but who knows?
The WeChat model is the obvious answer to that rhetorical question. Build paid services on top of your hellsite with millions of addicts using it daily. For example, Twitter could have easily been the gateway to OnlyFans, or to Patreon. Apple is another example of this kind of value-added ecosystem that leverages a foothold to sell other crap to people.
Or there's the TikTok model: gobble up all the data, sell data to governments, give MBS or Putin admin access to Twitter, build AI on top of the dataset.
Even a private equity chop-shop like Bain could do a better job of extracting value from Twitter than this mess.
This isn't a profit-seeking venture for Musk. This is about politics, about power, and primarily about revenge. Musk is giving Notch stiff competition for the title of most pathetic billionaire.
I strongly disagree; this is about Musk buying Twitter accidentally, and then running it as best he could without losing face as "real world iron man". He's fucking up left, right and center because he was completely unprepared to actually run it, and suddenly needs $40B to pay off his debtors.
It's also about politics, power and revenge, but it's primarily about Musk being a fucking idiot and constantly digging himself deeper.
6k tweets a day even with the blue mark of shame makes something like tweetdeck functionally useless.
Obviously Elon and I have different uses for "The Worlds Town Square"