Ultimately it boils down to "it should just work" but to be more specific one person said "I shouldn't have to do anything different!" and directed their anger towards me instead of the ads they were previously complaining about.
People that aren't tech-savvy don't want to think about tech any more than they already do. Having to understand something new about tech is just another problem to them. I'm not saying that as an insult - just an observation.