Airpods automatically try to pair with a nearby iphone when opened, if one of your own devices isn't around. All of this is through a pretty fancy UI, just for Airpods and Beats
So if Apple figured a way of bypassing this limitation, it's really not clear to me why that should be considered "bad", even if it's clearly better than what the competition does. It's on the bluetooth standard to do better.
Or is your point that apple should have standardized the protocol they use to make this happen?
But with Bluetooth I believe Apple is right to forge its own path. The standard is convoluted, built on old methods, still cannot pair two buds in a sane manner, and can’t provide enough bandwidth for Apple’s uncompressed format.
I expect Airpods to leave Bluetooth behind sooner rather than later.