A despicable advertising campaign for military recruitment. Ironically our saving grace may end up being that such a large majority of Gen Z'rs don't come close to the minimum level of physical and mental fitness that this campaign is likely doomed to fail.
>Less than a quarter of young American adults are physically fit to enlist and have no disqualifying criminal record, a proportion that has shrunk steadily in recent years.
https://www.nytimes.com/2022/07/14/us/us-military-recruiting...