He also indicated that it's not even $3, people who pay for Apollo Premium/Ultra tend to use the app more, and their usage would be in the $5-$10 range. So basically he'd be losing a bunch of users who brought the average down, refunding those in the middle, and his entire business would be catering to the most expensive users. $15 would be more of a breakeven, and at that point, what the point of running a tiny app for free?