sure you do, as long as you remain in charge. once you sell it, of course you don't really have control. duh. but to say just because data exists means you can't decide what to do or not to do with it is absurd
The parent comment said “every single person in adtech is complicit”.
Most employees do not possess that level of agency about what happens to their work.
> As long as you have a database in the cloud with a non-trivial amount of user data, you don’t really have control over what becomes of it.
Who I work for and what I do is the agency. If I want to better influence what happens to my work, I can make sure my work doesn't have this abuse incentive.
But in practice, almost everyone with these databases with significant amount of data is working for an entity with shareholders and creditors. It's much harder to stay in control forever in that world, especially if your company is not perpetually successful. Companies decline or fold all the time. Then they get sold off.
there's a lot more to having start up culture than getting investment daddies.