That's what the objective of the site is. Viewing doesn't reward anything (whereas views do reward in the video you just linked). My hope as well is that for nonio, knowing you're contributing a share of your monthly pool will make people more conscientious about what they upvote, thus improving quality.
Alternatively you could base it on the number of upvotes a user gave last month, before correcting it at the end of the month, although that system might be easy to game.