That is the sad truth, the minds of most people disintegrate completely from all kind of logic or soundness when "free" is in the equation. People line up for long times to get free food that would've cost them a couple of bucks, people who are highly paid spend hours and weeks of their life arguing on the internet about why they can't and won't pay $5 for some software or online service.
As patience of creators and curators begin to run more thin, today's information society will split into tiers of those who pay and get good information vs those who demand free and will splash around in the filth of the free information sewers. The filth being ads, spyware, malware, low quality content, spiritually harmful content, government propaganda and worse.