zlacker

> So at generous estimates of $600M and 430M monthly active users, that's $1.40 per user per year, or $0.12 monthly. ... With the proposed API pricing, the average user in Apollo would cost $2.50, which is is 20x higher than a generous estimate of what each users brings Reddit in revenue.

This is 20x higher than what each user currently brings Reddit in revenue, but I'm betting that Reddit is going to be cranking up the monetization hard in the next few months.

Reddit Premium is currently $5.99/mo, so the bean counters probably see $2.50/mo for API access for a competing app as long overdue rent. I'd be very surprised if we didn't also see a big push to drive up the ad revenue on free accounts (more pushes to get on the app, ad-blocker-blockers, etc.)

>>lolind+(OP)
I suspect API users are the much more valuable users to Reddit, the users that generate or moderate content, can afford to pay for apps, or tend to be ad adverse. Those are valuable to Reddit or advertisers.