zlacker

Yes I would, but not in the most common sense. Basically, I would categorize any internet forum or bulletin board a social media. At least if you go by some kind of identity and that identity persists. As opposed to traditional media, which was broadcast only (through airwaves or paper).

>>mongol+(OP)
I think the proper contrast isn’t “airwaves or paper” vs “internet” but “one-to-many” vs “many-to-many”. The internet is a key enabling technology for many-to-many mass media, but a top-down one-way editorial-content website is as much traditional media as a newspaper.