Mozilla got rid of their founder, Brendan Eich, for donating to a California initiative against gay marriage. Now we see what that costs us.
Having the best pool of workers in the world aren't going to make a difference[1] if they are working for power-mongers who use outrage to achieve a coup.
The reverse is not true - having fewer skilled workers to choose from can be irrelevant when they are working for someone who is focused on goals that are aligned to the user.
IOW, there's no point in having the absolute best and the brightest people employed by self-serving schemers who wanted to use firefox as a vehicle for their political/virtuous ambitions.
There might be, however, a point in having "only" the 90% best people employed towards making firefox better.
[1] And, it looks like it didn't make a difference.
Short answer: Well, compared to FF and the fine article that we are commenting on ... yes, it's certainly a model that FF could adopt!
Long answer: I don't see ads in Brave. I don't recall even installing any third parties to block ads. As far as the adtech space goes, Brave is indeed more ethical than FF (or Chrome, or Edge).
Now if you are of the view that, ethically, blocking ads is a bad thing, then I'm afraid we cannot actually discuss this any further, because there are very few arguments that will get me to change my mind about blocking advertisements, not least of which is the ad under discussion, i.e. "FULL-SCREEN-IN-YOUR-FACE-COVER-EVERYTHING-AND-STOP-THE-USER-FROM-DOING-ANYTHING-UNTIL-THE-AD-IS-DISMISSED" type of ad.
Also, I know this is the internet, but disapproving of one person doesn't mean that you're promoting another random person that wasn't even part of the conversation. If you want to bring Bezos in, at a minimum you're required to find a single person, living or dead, who thinks that Bezos's donations were fine but Eich's were terrible.
I know no one is promoting Bezos. I'm just saying it's ridiculous how Bezos gets to white-wash incidents like this while causing untold harm to society, while Eich legitimately was furthering good causes in good ways and a single personal superficial detail prevented him from continuing to do that.