I saw this too and wasn't too bothered, although I wondered if there was something I did on the page that somehow triggered the "we think you should know about our VPN thing" popup. Which IMO is also a bad thing - users don't know why you're showing them that thing at that particular moment.
The best place to show something like this is probably in an update splash screen. "Hey great news you're updated to v.next, you might want to know about our VPN thing too"