At the end of the day firefox is a last refuge of a browser that allows me to block tracking and ads. As long as ublock origin works here and nowhere else this is the browser that I will be using. It's that simple, the internet is just too unusable without ad blocking.
Mozilla is still targeting the mainstream user that uses Chrome. Spending a lot of time on gloss and removing 'power' features.
Yet they don't understand they already lost the chrome user years ago so badly that they don't even remember the name. And they're now alienating their remaining userbase.