Is less than once a month "very often?" Or do you mean "very often relative to how frequently one would expect a company that makes an alternative to Google Analytics" would make the front page?
I did think it was hilarious that they posted an article showing how to get to the front page of HN in such a way that you can sneak in a quick mention of your product without tripping the community's anti-self promotion bias, while literally did the exact thing they were suggesting doing.