How are they being played? There isn't any deception here. The plan Iron Brands touts is literally "submit interesting articles first". That is what people are trying to upvote.
Providing liquidity to the news market as the quaints would say.
If they were doing original research or scraping the web to bring stuff here, fine, good for them. If all they’re doing is repackaging already submitted articles in order to drive traffic to their website then, IDK?
Fetch data from Hacker News API
Set up Google Alerts for your query
Fetch data from Google Alerts XML
Enrich data and store in SQLite file with a cronjob
Send alerts with other cronjob to Twist API or Telegram API
I think the "Fetch data from Hacker News API" part is just to get keywords from popular submissions that they use to make Google Alerts for. Then when new stories about those keywords show up, they can write an article first.