This sort of gamification exists only because there are too many green engineers that only care about their salaries, and they mimic what people successfully recruited by FAANG (etc.) did, and so do other companies. Then this purity spirals into taking the entire field down because there's no one around to educate the new newbies. Facebook was IMO a step in the right direction because it was a "general" social network, you could post anything. Imagine if FB had released some sort of an "extension" that allowed you to share anything via a template of sorts, instead of having to type out everything in the same old text post. It would have been meta enough (sorry) to not spiral very quickly.
Leaving the arena is the only viable option. Software projects that aren't dependent on github drive their own vehicle, everyone else is on a crowded bus.