In retrospect, it reminds me of the Amazon logo [0]. The orange swoopy thing evokes the Amazon A-to-Z "smile" (2000 onwards, although they had a more generic orange swoopy thing before that). Never noticed that similarity before.
I also had a Voodoo 3 with that box design back then, but different colors (Voodoo 3 3000 model). Actually still have the card...
[0] https://blog.logomyway.com/history-amazon-logo-design/