For example, sitcoms used to do this all the time. You'd have two big buff contractors or whatever talking about some work they did, and one of them would say something along the lines of "Hey Frank, that's real cute." Then they'd both realize what was said, get real uncomfortable, the canned laughter would hit, and they'd both stand up, brush themselves off and change the topic hastily.
I understand it's pretty subtle, but jokes and insinuations like this have been a regular part of (at least North American english) culture for a long, long time now.