zlacker

I think people are missing the point a ton. This isn't Bank of America buying the naming rights to an NFL stadium.

Not a single person will sign up for 1Password because of this park, and they know that. It's not marketing.

Someone with decision making power at 1Password loves this park (or this area) and is using the money they've collected via 1Password to keep it alive and going.

This is wonderful and I love it. It reminds me of how my (venture backed tech) company sponsors the Barnesville Potato Days every year in Minnesota. Not because we think we'll get a sign up, but because one of our employees loved it and talked about it all the time and when they needed money one year we were happy to part with it.

EDIT: Yup, they have an office near there and the founder is from the area: https://dteare.medium.com/14-years-of-growth-the-1password-s...

>>gkober+(OP)
> Not a single person will sign up for 1Password because of this park

I'm not saying they made it for marketing purposes, but that seems very naive to me. How is this any different than any other type of marketing supposed to increase name-id?

If you want to save a park, save it without putting your name on it...

>>gkober+(OP)
If someone at 1password loves this park and wants to keep it going, that is indeed great and it deserves respect and should be emulated. But it could have been done without renaming the park. Renaming the park is undoubtedly marketing.

>>vlz+u4
They didn't rename it. The funded the building of a new park entirely.

>>ehsank+v3
I don’t think that you clicked the link.

>>gkober+(OP)
This may be true but this will be labeled as marketing for tax purposes

>>gkober+(OP)
Sure, it's not marketing but it's PR, otherwise they wouldn't name it 1Password Park. No need to be cynical about it, though. It's a nice thing to do.

>>KyeRus+99
How so? You can go right to Google maps and see "1Password Park" right there. Do you not think that thousands of people seeing "1Password" on maps and other signage as they pass by will one they lead them to choosing 1Password as their password manager instead of something else? Not even a single person?

That's exactly how name-id advertising works.