zlacker

[parent] [thread] 9 comments
1. mcsnif+(OP)[view] [source] 2023-02-18 03:35:47
I hate to say it, but branding a public space is disgusting. Advertising just won't quit.

"Now when you step outside, you can enjoy fresh Nestlé air blowing through free standing Burt's Bees sycamore trees at 1Password Park. Bring your whole nuclear family!".

You can do good in your community without being gaudy.

replies(5): >>arikr+g >>thatfr+u5 >>extr+F5 >>deburo+a7 >>cush+Ml
2. arikr+g[view] [source] 2023-02-18 03:38:40
>>mcsnif+(OP)
Yes. I think the classier version is to name it something else that seems like a normal park name. That way the employees and users can enjoy knowing the inside secret, but it doesn’t look gaudy to the world.

The way they’ve done it is very black mirror vibes.

replies(1): >>bigmat+V3
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3. bigmat+V3[view] [source] [discussion] 2023-02-18 04:17:50
>>arikr+g
https://youtu.be/ZAKrb9b4s28?t=103s
replies(1): >>tims33+Z4
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4. tims33+Z4[view] [source] [discussion] 2023-02-18 04:30:59
>>bigmat+V3
This one too: https://www.facebook.com/100066178766049/videos
5. thatfr+u5[view] [source] 2023-02-18 04:37:37
>>mcsnif+(OP)
Yup, pretty easy to just give the money, put a small plaque, and not put your name everywhere.
6. extr+F5[view] [source] 2023-02-18 04:40:46
>>mcsnif+(OP)
I would agree, purely on aesthetic grounds "1Password Park" sounds terrible. An example of how this can be done better would be something like the Institute for Contemporary Art in Richmond, VA [1]. The building itself is known as the "Markel Center" (Markel being the large insurance company that paid for it), and they have a small sign out front. I don't mind that at all. It helps that the name is a proper name, after the founder of the company, and it's not a well known B2C brand.

[1] https://goo.gl/maps/9Abqu6yRH5NygJJa7

replies(1): >>benatk+Z9
7. deburo+a7[view] [source] 2023-02-18 04:59:29
>>mcsnif+(OP)
Just imagine googling around and see the name of this park. I’d probably think it’s a joke.
replies(1): >>kevin_+B7
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8. kevin_+B7[view] [source] [discussion] 2023-02-18 05:04:42
>>deburo+a7
It'd be even funnier to have a pond stocked with phish.
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9. benatk+Z9[view] [source] [discussion] 2023-02-18 05:33:03
>>extr+F5
Juan Password Park would sound better. Or Juan Pass Park if there is anything approximating a pass.
10. cush+Ml[view] [source] 2023-02-18 07:59:24
>>mcsnif+(OP)
I totally agree. Instead of advertising, a much more effective way to get a company's brand recognized using small towns is to dump hazardous chemicals in them and light them on fire. We should do that more. Who needs parks anyhow? Less land for parking lots!
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