One simple hypothesis would be that it is only an illusion that western media outlets are independent from their governments.
The media became a power by itsself and it's the media which influences the government.
And they analyze how the media synchronized itself on certain topics (especially Ukraine war).
https://www.fischerverlage.de/buch/richard-david-precht-hara...
Meanwhile the press is not similarly divided but usually follows the hawkish position. So whatever opinion they are promoting, it's evidently not the government's.