AI question and answer searches have existed for a while. Alexa does an equivalent job as ChatGPT and I find it to rarely be useful. Google's stroke of genius was to skip curation and algorithmic ranking in favor of a heuristic. Namely, PageRank. I know it's gone through years of refinement, tuning and tinkering, but the fundamental basis of popularity is just a way more reliable and durable approach than trying to intuit what people want based on what's on the page. You'd absolute be back to dark days of blackhat SEOs bombing results by inundating GPT with keywords. It won't work. The popularity model works with and only with a network effect of having zillions of successful searches to mine. Maybe Bing has just enough data to be useful and maybe ChatGPT can do a marginally better job of giving boxed answers to specific questions, but that's not the thing that makes search valuable.