The web was overwhelmingly informational up to an inflection point where it became overwhelmingly commercial. That's the thing people are upset about.
And it's not Google's fault.
But it also remains true that Google's search just doesn't work well for many people, and that some alternatives work better for them.
No, back then if you searched a topic you were MUCH more likely to find self hosted content from someone who nerded out on an issue and is sharing their insight, not publishing boilerplate because they feel they need to.