in my view, the root of the problem is that companies don't have usage limits in place.
they often have 'sort of' usage limits in place -- that is, they don't actually have metrics for their customers' usage, and that leads to these situations.
and these situations are insane resource hogs -- teams of people spending days to try to figure out whether some customer should be bumped up to the next level.
it doesn't happen, then the customer gets cut off.
pretty messed up for Cloudflare to try and destroy a company like that for no reason.
we get these wishy-washy usage/support/sales situations with a lot of ambigous back and forth, and BIGCOMPANY trying to kill _littlecompany_, etc.
set usage limits, when they're surpassed, move the customer to the higher tier, done.
plenty more you can do around the edges, like grace periods, etc. etc., but i feel like this is amateur hour and cruel indifference - in this case, from Cloudflare -- and not the first time we've seen indifference from them, and other BIGTECH companies.