Why "doesn't it seem to apply" that a blockchain scraping/data aggregation firm would be cagey about the nature of their business? I can't think of shakier grounds for a business to rest on, in two different dimensions (
https://news.ycombinator.com/item?id=34639879). (Reliance on customers not being sophisticated enough to set up API integrations themselves, reliance on blockchain as a failing segment of the market). Obviously it's not necessarily against Cloudflare's TOS to be a precarious business, but generally when a business' foundation is sketchy than it's more likely that more of the interactions they have with others are going to be sketchy.