Maybe it's a mass delusion but that feels like a stretch.
Also your wording makes this sound entirely like a sinister conspiracy or cash grab. Many people think this is simply a worthy pursuit and the right direction to be looking at the moment.
I don't deny that this might be a worthy pursuit or the right direction to be looking, or that that's the reason some people are in it. I just question the motivations of a private company valued at $10b which is going to have a lot more control over the direction of the industry than those passionate individuals.